BTS-BNasdaq StockholmIndustrialsIFRS · SEK

BTS Group

BTS Group AB is a global professional services firm headquartered in Stockholm, Sweden. The company specializes in talent and HR consulting, as well as traditional consulting services, supporting client challenges such as leadership development, talent selection, and strategy implementation. With approximately 1,200 professionals across 38 offices on six continents, BTS offers a comprehensive suite of services to enhance organizational performance and drive strategic initiatives.

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Revenue2,703m SEK
−3.5 %y/y
Operating profit (EBIT)200m SEK
−32.9 %y/y
EBIT margin7.4%
−3.2 ppy/y
Net income133m SEK
−65.8 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

01,0002,0003,000m SEK2020: 1,464 m SEK2020: EBIT 65 m SEK20202021: 1,917 m SEK2021: EBIT 305 m SEK20212022: 2,530 m SEK2022: EBIT 303 m SEK20222023: 2,683 m SEK2023: EBIT 288 m SEK20232024: 2,802 m SEK2024: EBIT 298 m SEK20242025: 2,703 m SEK2025: EBIT 200 m SEK20252,703200
RevenueOperating profit (EBIT)
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Business

Share of revenue
Programs67 %

Includes leadership development and training programs.

Development21 %

Services focused on talent readiness and strategy development.

Licenses10 %

Licensing of training and development tools.

Other Revenue2 %

Miscellaneous consulting services.

Customers

BTS Group serves a diverse range of clients across various industries, focusing on large enterprises and multinational corporations. The company's services are tailored to meet the needs of organizations seeking to enhance leadership capabilities, implement strategic initiatives, and drive cultural change. Clients often engage BTS for its expertise in developing and deploying custom training programs and consulting solutions that align with their strategic goals. The firm's AI-based tools and on-demand consulting services are particularly attractive to clients looking for innovative and flexible solutions.

Large Enterprises

Engage in leadership development and strategic consulting to enhance organizational performance.

Multinational Corporations

Utilize BTS's services for strategy implementation and cultural change.

Innovative Companies

Adopt AI-based tools for training and development.

Strategy

BTS Group's strategic priorities include expanding its AI-based offerings and strengthening its presence in Southeast Asia through acquisitions. The company is focused on reversing negative trends in key markets by implementing cost measures and enhancing its service capabilities. BTS aims to leverage its AI tools to drive growth in leadership and sales training, positioning itself as a leader in innovative consulting solutions. The firm's strategy is centered on adapting to market changes and capitalizing on emerging opportunities to sustain long-term growth.

Expand AI-based offeringsMedium term

To drive growth in leadership and sales training

Strengthen Southeast Asia presenceMedium term

To capitalize on emerging market opportunities

Geography

BTS Group operates globally with a significant presence in North America, Europe, and other markets across six continents. The company has offices in major regions including the US, Canada, Europe, and Asia, enabling it to serve a diverse client base worldwide. North America accounts for a substantial portion of the company's revenue, followed by Europe, where BTS has seen a strong recovery in demand. The firm's geographic diversity helps mitigate regional economic fluctuations and provides access to a wide range of market opportunities.

Risks

BTS Group faces several risks, including market and business risks such as exposure to individual customers and economic changes. Operational risks involve dependence on key individuals and the ability to meet client quality requirements. Financial risks are primarily related to foreign exchange rates and credit risks. The company also faces industry-specific risks, including competition and technological advancements. Effective risk management is crucial for maintaining BTS's competitive position and financial stability.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Market exposure1Foreign exchange rate fluctuations2
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Market exposureImpact: HighLikelihood: Medium

    Significant reliance on key markets and clients

  2. Foreign exchange rate fluctuationsImpact: MediumLikelihood: Medium

    Global operations expose BTS to currency risks

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Accounting

Judgemental items
Revenue recognition

Timing affects reported earnings

Impact: Significant on financial performance

IFRS 16 Lease Accounting

Affects balance sheet and income statement

Impact: Material on financial position

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Last updated: 24/09/2026