Sun Country Airlines Holdings, LLC
Sun Country Airlines Holdings, LLC is a U.S.-based hybrid low-cost air carrier centered in Minnesota. It operates scheduled passenger service, charter flights, and cargo flying, with routes across the United States and to Canada, Mexico, Central America, and the Caribbean.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueRegular passenger flights sold through direct and indirect channels.
Dedicated passenger flying for organizations, brokers, and sports teams.
Crew, maintenance, and insurance flying for Amazon under contract.
Baggage, seat selection, upgrades, and other passenger-related fees.
Products
Reported · share of revenue- Scheduled Service35.9 %
- Ancillary26.2 %
- Charter Service19.9 %
- Cargo and Freight13.8 %
- Services and other4.3 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Sun Country serves leisure travelers and visiting-friends-and-relatives passengers who are price sensitive and value direct, low-fare air service. It also sells charter capacity to organizations, brokers, and sports teams, and provides cargo flying services under a dedicated contract arrangement.
Buy scheduled flights for vacation travel and are attracted by low fares and convenience.
Buy scheduled flights to visit family and friends, especially on seasonal routes tied to MSP and the Upper Midwest.
Organizations, brokers, and sports teams buy dedicated lift for group and event travel.
Uses CMI flying for cargo operations under an aircraft, crew, maintenance, and insurance service model.
OTAs, GDS platforms, and travel agents sell inventory when Sun Country needs broader reach.
Strategy
Sun Country’s strategy is to use a shared fleet and crew base across scheduled, charter, and cargo flying so aircraft can be shifted to the highest-value opportunities. It emphasizes low-cost operations, peak-demand scheduling, and direct distribution to improve unit economics and reduce reliance on any single line of business.
Lets the company move flying to the most profitable routes and seasons.
Improves utilization of crews and aircraft across passenger and cargo operations.
Reduces distribution costs and supports ancillary sales and loyalty.
Provides a contracted flying stream that leverages airline operating expertise.
Geography
The company is based in Minnesota and uses Minneapolis-St. Paul as its home market, while also serving non-MSP markets across the United States. Its network extends to Canada, Mexico, Central America, and the Caribbean, which makes demand and capacity planning highly seasonal and route-specific.
Risks
Demand for air travel is cyclical and sensitive to U.S. economic conditions, which can quickly affect leisure and charter bookings. The business also depends on safe operations, labor availability, airport access, and IT security, while its seasonal network and concentrated cargo relationship create execution and concentration risk.
- Operational and labor constraintsImpact: HighLikelihood: High
Growth requires pilots, aircraft, facilities, and regulatory approvals.
Exposure: Fleet expansion and new markets
- Economic downturn reduces passenger demandImpact: HighLikelihood: Medium
Leisure and VFR travel are discretionary and sensitive to consumer confidence.
Exposure: Scheduled Service and Charter
- Cybersecurity and data privacy incidentsImpact: HighLikelihood: Medium
Booking and customer systems hold sensitive passenger and employee data.
Exposure: Reservation systems and third-party providers
- Customer concentration in cargoImpact: High
CMI flying is dedicated to Amazon, so contract changes would affect revenue.
Exposure: Cargo segment
- Seasonal network imbalanceImpact: MediumLikelihood: Medium
The route network depends on peak travel periods and north-south seasonal flows.
Exposure: Passenger operations
Accounting
Judgemental itemsPassenger tickets, charter services, cargo flying, and ancillary fees may be recognized at different points in time.
Impact: Affects reported revenue timing and quarterly comparability
Aircraft and engines require judgment on recoverability and economic repair decisions.
Impact: Can create non-cash charges and change asset carrying values
Fleet and aircraft-related leases affect right-of-use assets, liabilities, and operating expense presentation.
Impact: Influences leverage and operating cost structure
Demand and flying patterns vary materially by season and route mix.
Impact: Makes interim results less comparable across quarters
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Last updated: 24/09/2026