Interactive Strength, Inc.
Interactive Strength, Inc. is a connected-fitness equipment company that sells the CLMBR, FORME Studio, FORME Studio Lift, and Wattbike product lines. It combines hardware sales with membership and personal training revenue, while also using acquisitions and distributor partnerships to expand its commercial footprint.
Fiscal year 2025 · change from previous year
Development 2022–2025
Business
Share of revenueHardware products sold for home and commercial fitness use, including CLMBR, FORME Studio, FORME Studio Lift, and Wattbike.
Recurring revenue from customer memberships associated with the connected fitness ecosystem.
Training services delivered to users of the company's fitness platform and equipment.
Products
Reported · share of revenue- Wattbike70.8 %
- CLMBR22.9 %
- FORME6.3 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
The company sells to consumers and commercial buyers that want premium connected-fitness equipment and related services. Its commercial channel is supported by distributors such as Woodway, while membership revenue depends on continued equipment adoption and user engagement. The recent acquisition of Wattbike also broadens the customer base into indoor-performance cycling users and facilities.
Households buying CLMBR and FORME systems for home workouts and digital fitness access.
Gyms, studios, hotels, and other facilities buying equipment for differentiated training experiences.
Third-party distributors that place products into commercial channels and help scale sales efficiently.
Users paying recurring fees for platform access, with retention tied to equipment installed base.
Customers purchasing personal training services as an add-on to the equipment ecosystem.
Strategy
Management is focused on scaling through acquisitions, distributor-led commercial sales, and geographic expansion. The company is also trying to convert hardware placements into recurring membership and service revenue, which should improve lifetime value if it can grow the installed base and retain users.
Management believes acquisitions can add revenue, cash flow, and operating synergies.
Distributor-led selling expands reach while keeping sales expense more variable.
Membership revenue depends on equipment sales and can improve revenue durability if retention is strong.
International expansion can diversify demand and support growth beyond the U.S. market.
Geography
Q2/2026The company is headquartered in the United States and has disclosed exposure to foreign currency and non-U.S. operating expenses, indicating an international supply and operating footprint. Its strategy explicitly includes expanding into new geographies, and the 2025 acquisition of UK-based Wattbike adds a meaningful international operating base. Reported disclosures also highlight sensitivity to U.S. inflation, supply-chain conditions, and foreign exchange movements.
Share of the revenue the company reports by geography.
Risks
The company remains highly dependent on equipment sales, so demand weakness would quickly pressure both hardware revenue and the recurring membership stream tied to installed units. It also faces liquidity risk, supply-chain and component-cost pressure, and execution risk around acquisitions, all of which are common for early-stage connected-fitness businesses with limited operating history.
- Dependence on equipment salesImpact: High
Most revenue comes from CLMBR, FORME Studio, FORME Studio Lift, and Wattbike sales.
Exposure: Hardware demand weakness would also reduce membership growth.
- Liquidity and going-concern pressureImpact: High
The company has recurring losses and has relied on external financing since inception.
Exposure: Future operations may require additional capital raises.
- Supply chain and component inflationImpact: MediumLikelihood: Medium
Management cites long lead times, shortages, and higher input costs.
Exposure: Could delay production and compress margins.
- Acquisition integration riskImpact: MediumLikelihood: Medium
Growth strategy depends on acquiring and integrating complementary businesses.
Exposure: Missteps could dilute returns or distract management.
- Foreign exchange and international exposureImpact: LowLikelihood: Low
Some expenses are incurred outside the United States and Wattbike adds UK exposure.
Exposure: FX swings can affect reported costs and cash flow.
Accounting
Judgemental itemsEquipment sales, memberships, and personal training may have different timing and performance obligations.
Impact: Affects quarterly revenue mix and comparability.
The company has funded operations with complex financing instruments.
Impact: Can affect liabilities, equity, and interest or fair-value-related expenses.
CLMBR and Wattbike acquisitions require purchase accounting and valuation of acquired assets.
Impact: May create goodwill and intangible assets subject to impairment.
Management has disclosed recurring losses and reliance on external financing.
Impact: Influences disclosure judgments and investor assessment of solvency risk.
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Last updated: 24/09/2026